As greenhouse gas emissions increase and worsen global warming, more Americans are concerned about reducing their carbon footprint. One effective way to do this is reconsider the type of car you drive. Gas-powered vehicles made up 28.2% of those greenhouse gas emissions in 2018, making electric vehicles a more attractive alternative. These cars are growing in popularity: over five million electric vehicles have been sold over the last ten years, with 2019 being a landmark year in peak sales. But these cars aren’t common enough in the United States for there to be as many vehicle charging stations as there are gas stations. Currently, 17 countries are on track for zero vehicle emissions with electric vehicles by 2050.
If you’re a business owner or a landlord, one way to boost your business and satisfy more customers is to implement one of these stations on your premises. Read on for other practical ways that these vehicle charging stations are a win-win for employers, employees, customers, and tenants.
Many consumers are concerned about the ethics and reputation of the businesses they support. A 2017 study by Forbes Magazine found that 87% of people are more inclined to spend money at businesses that prioritize social and environmental causes. By adding vehicle charging stations to your business parking lot, and incorporating this fact in your business marketing, you could reach a new clientele.
It goes without saying that attracting more customers means seeing an increase in your business revenue. Additionally, since it takes a minimum of 30 minutes for vehicles to charge up, people will be spending considerable time on the premises. This increases the chance that they will spend money on the goods or services you offer.
As we’ve mentioned, reducing one’s carbon footprint is a growing concern for many people these days. As you let your customers know that you now offer vehicle charging stations at your place of business, you can incorporate facts about the positive impact that electric vehicles have on the environment. But did you also know that a lower carbon footprint also means a lower carbon emissions tax? This is another way to boost your revenue and save money.
Owners of electric vehicles can use apps such as Zapmap or Open Charge to plan their routes according to where the charging stations are. This means when you add a vehicle charging station to your property, your business gets added to the maps on these applications.
Additionally, users can also leave reviews describing their experiences with different charging stations. This is a great way to increase your visibility and exposure. As all business owners know, there’s no marketing quite like a positive customer review. Building brand loyalty will ensure that electric vehicle owners keep coming back.
Making the decision to cut down on emissions and reduce your carbon footprint can potentially influence other companies to do the same. Sure, there may be more of a motivation to also build up customer loyalty and save money, but if it also helps the environment, then everybody wins! If vehicle charging stations aren’t mainstream yet in your area, you can have the advantage of being a trendsetter. Other companies may follow suit, but you can have the distinction of being one of the first.
If you’re ready to make the step to add a charging station to your property, let Art Plumbing, AC & Electric help! As electric cars grow in popularity, we are happy to have a part in making them possible. Learn more by giving us a call at 1-800-475-1504.
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